Gachi Grocer

IOS Product Design   |   Conceptual   |   B2C
Gachi Grocer is a direct-to-store mobile application that connects grocers with local wagon jobbers for quality restock services; Benefitting both parties' business needs and the diverse communities they serve.
Product Designer
5 Months
Figma, Mapsicle, Photoshop
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Alrighty, a quick overview

Originally conceived while brainstorming design solutions to address the growing restocking challenges in my family's market;  Gachi Grocer helps facilitate grocers in diverse communities to discover reliable and affordable restocking services from trusted independent distributors.

The platform also doubles as an additional income source for distributors seeking lasting business connections.

Think of it as the Doordash for distributors and grocers, bridging the gap between quality products and sustainable partnerships.


Received the highest score of "Best Project" at SUNY Farmingdale State College's annual Interaction Design Expo.

Best Project encompasses the best design process, best UI Design & best UX research evaluated by Product Designers at Amazon, American Express, Google & more.

01 | Show me pretty visual highlights or else...
Streamlined direct-store delivery experience for ethnic markets that offers earning opportunities for independent distributors.
Feature Spotlight

Find Wagoners that fit your market's current-day needs

Explore nearby wagoners through Gachi Grocer's community map. Grocers can effortlessly specify their preferred criteria for a wagoner tailored to their store's current-day needs.

Once specifications are set, the application displays any wagoners that meet their chosen requirements.

Feature Spotlight


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Feature Spotlight

Browse Diverse Wagons

Discover a wide range of diverse food products and easily add them to your basket as you shop. Since each wagon offers unique food products and prices, pick the one that suits both your market's needs and, of course, your wallet!

Feature Spotlight

Review your Restock

After adding products to your basket, you can review your restock; Then select your preferred delivery time, and include any personalized drop-off instructions to ensure a seamless delivery experience.

Feature Spotlight

Rate the Experience

After each delivery, you can rate and explain your rating, and leave a comment about the wagoner's service. Grocer's feedback is essential for quality control and building trust between themselves and wagoners.

Feature Spotlight

Monitor Earnings

Stay in the loop with your weekly earnings and daily payouts, cashing out hassle-free whenever it fits your schedule.

View breakdowns of every restock you've made, keeping you informed and in control of your wagon's finances.

02 | Some context would be nice dude...

My uncle, the local grocery store owner.

My uncle has always been driven by the purpose of providing a better future and life for his family than he had growing up.

He came to this country from South Korea to start a business, specifically a small Korean and Caribbean grocery market right in the center of my hometown of Uniondale.

My Uncle and I in our family market

But it's more than just a store.

This small store funded my mom and her cousins to come to this country to get an education, leading to the entire family to move here for a better future together.

For some grocers, especially those who are immigrants, the path to owning a market is also a path to establishing generational wealth for their families. However, like any business, it comes with its challenges.

IMAGE: Family Photo Collage
Family Photo Collage
03 | Alright cool, but what's the problem?

Restocking isn't as easy as it seems.

The current workaround did the job but it wasn't perfect.

To restock our family's market, my uncle makes a weekly commute to various grocery wholesalers, ensuring product needs are met. Through observing his routine, I gained a clear understanding of why he has stuck to this approach for so many years despite some of its obvious shortcomings.

IMAGE: My Uncle's van, filled with products

I realized this method did have some upsides.

Prioritizes quality

Grocers want to inspect item quality before they actually purchase, often valuing it more than the product's price itself.

Cheaper than alternative

Despite the availability of direct-store delivery services that could assist my uncle, he opts to travel to various wholesalers himself to restock and save money.

But of course, it came with problems.

Waiting to restock

My uncle's bulk buying minimizes restocking trips but causes prolonged stock shortages, leading to days or even weeks of revenue loss in the market.

Allocating travel time

Grocers, particularly those serving diverse markets, may need to visit multiple wholesalers for varied product selection and efficient restocking

Physically demanding

Having to restock an entire market yourself can get excruciatingly difficult to maintain week to week, especially for older grocers.

Understanding why our customers shopped with us helped paint a clearer picture.

" You have the type of mangos my aunt likes and it's right around the corner... I don't drive so it's just really convenient."

- Customer at our family market

Ethnic shoppers seek genuine, culturally relevant products from their local markets.

While big-box supermarket chains dominate with their widespread presence and established reputation, they don't always cater to the diverse product needs of customers, particularly in ethnic neighborhoods.

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All this led me to an initial question...

"How can I create a solution for grocers' restocking that seamlessly fits into their daily routines while meeting their customer needs?"

Meet Alonzo, our friendly neighborhood Wagon Jobber.

While working at the market, I met Alonzo, a local Wagon Jobber—who in essence is an independent distributor who sells products exclusively from their truck.

Like my Uncle, Alonzo's earnings and the success of his business rely solely on his sales skills and efforts

Alonzo, the local Wagon Jobber

For wagoners, hard work doesn't always mean actual compensation.

I soon discovered that a small portion of the restocking efforts in the market do fall to Wagon Jobbers like Alonzo.

However, their effort and services don't always equate to the needs of the store on the day when they do choose to arrive.

IMAGE: Alonzo drops by to sell his products

Alonzo's visit influenced my approach to solving our market's restocking issues.

When I recognized the significant role wagoners like Alonzo played in our market, I started seeing them as a potential solution to our restocking challenge. Though with this discovery I came to terms with what including wagoners in the product solution would entail.

04 | Well, forming some ideas wouldn't hurt...

Alonzo's role shaped my approach to solving our market's restocking issue.

A mutualistic solution could work, but it would have its obstacles.

I realized early that if I was going to include wagoners the end product's solution must address both user groups' needs equally for mutual benefit.

Wagoners couldn't be seen as just another feature for grocers but as an additional set of users with their own problems that needed to be solved thoroughly.